A brand is a story embedded in the mind of the market

A brand is a story embedded in the mind of the market

Hello, my name is Lidia Davidova. I am a Storyteller, a published writer and Brand Strategist based in Italy and working worldwide.



Hello, my name is Lidia Davidova. I am a Storyteller, a published writer and Brand Strategist based in Italy and working worldwide.

My Story

After being graduated I have got my first "serios job" as Project Manager at UNESCO.
I created international projects with social impact aimed to contrast discrimination, racism and xenophobia. This experience has formed me a lot, nourishing with such values as openness, togetherness, empathy and freedom. The last one (freedom) has pushed me to leave my country of birth (Belarus) at 2004 and to start my Italian journey.

From 2005 till 2015 I worked at three biggest branding agencies in Milan: Lumen (now Drew Smith design), Future Brand and Robilant Associati. Through these years I have developed core skills in managing design projects from concept through production acting as a bridge between creative team and clients. My clients included Barilla Italy, Barilla USA, JT international, Muller, Alitalia, Bulgar Tobacco, Unilever, Ferrarelle, so both international and local brands, medium and big businesses. Projects like packaging, consumer design, corporate identity, advertisement.

I was also doing new business, participating at strategic part, crafting naming and storytelling.

Actually my love for Storytelling and Brand Strategy brought me to write three books and start my own consultancy, delivering such services as Brand Strategy, Storytelling, Naming but also designing and leading different workshops on storytelling for small companies and individuals.


Besides my own activity, I am a part of Neom agency, doing New Business and Strategy Development.


Some clients I worked with

Barilla USA
Barilla USA was one of my biggest client at Future Brand agency, it has formed me a lot. Making me actully fall in love with Brand Strategy and Brand Storytelling. I was part of the team and we handled numerous Barilla USA projects: Sauces, Whole Grain pasta, grated chees and Piccolini range.

Mulino Bianco Italy
Mulino Bianco is one of the most favorite bakery brands among Italian families. I was lucky to work in several Mulino Bianco projects during my work at Robilant Agency such as: core range rebranding, naming of Cake range, retail concept and storytelling for Russian market.
Clients about me
Vadim Ulasevish
Westline CEO
In the B2B segment, the rebranding mostly affected communication interaction with customers. A huge part of the project was aimed at improving the services, their simplification and accessibility, which included working with texts, from writing funnels to information about the company and services. We were able to evaluate the first result almost immediately after the introduction of new texts on our website, when the conversion to the query increased by 15 p.p. It is too early to talk about long-term results, but we already see that they will be impressive
Samuele and Elisabetta
La Fontaccia owners
We immediately noticed more interest and requests. Surely the thing that struck us the most was a big booking from a group of just the day after your story was published. They had booked right after reading our story. After that, in recent months, in addition to some requests and reservations, we have noticed many new followers on Facebook and above all on Instagram. I must say that it is a type of clientele suitable for us, very attentive to details, open to discovering the Italian and Tuscan culture, curious about the food and the history of the place. So we are very satisfied with the work done with you. Both for personal satisfaction, for how you have been able to tell us well together with the beautiful images and for the tangible results obtained. Thanks!