fAfter graduating my first role was as a project manager for UNESCO. I created international projects with social impact aimed at raising awareness of discrimination, racism and xenophobia. This experience was both formative and nourishing, embedding in me values such as openness, togetherness, empathy and freedom. The last one (freedom) inspired me to leave my country of birth (Belarus) in 2004 and start my Italian journey.
From 2005 to 2015 I worked at the three biggest branding agencies in Milan: Lumen (now Drew Smith Design), FutureBrand and Robilant Associati. During these years I developed core skills in managing design projects from concept stage through to production, acting as a bridge between the creative team and clients. My clients included Barilla Italy, Barilla USA, JT international, Muller, Alitalia, Bulgar Tobacco, Unilever, Ferrarelle. I managed both international and local brands for medium and large businesses, and covered projects such as packaging, consumer design, corporate identity and advertising.
I was also involved in new business, strategy, naming and storytelling.
My love for storytelling and brand strategy inspired me to write five books and to start my own consultancy, delivering such services as brand strategy, storytelling, naming, content strategy and also designing and leading different workshops on storytelling for small companies and individuals.
As well as my own consultancy, I collaborate with
Neom Agency, for whom I develop new business and strategy.