A brand is a story embedded in the mind of the market

A brand is a story embedded in the mind of the market

Hello, my name is Lidia Davidova. I am Storyteller, published writer and brand strategist based in Italy, and working worldwide.



Hello, my name is Lidia Davidova. I am Storyteller, published writer and brand strategist based in Italy, and working worldwide.

My Story
After graduating my first role was as a project manager for UNESCO. I created international projects with social impact aimed at raising awareness of discrimination, racism and xenophobia. This experience was both formative and nourishing, embedding in me values such as openness, togetherness, empathy and freedom. The last one (freedom) inspired me to leave my country of birth (Belarus) in 2004 and start my Italian journey.

From 2005 to 2015 I worked at the three biggest branding agencies in Milan: Lumen (now Drew Smith Design), FutureBrand and Robilant Associati. During these years I developed core skills in managing design projects from concept stage through to production, acting as a bridge between the creative team and clients. My clients included Barilla Italy, Barilla USA, JT international, Muller, Alitalia, Bulgar Tobacco, Unilever, Ferrarelle. I managed both international and local brands for medium and large businesses, and covered projects such as packaging, consumer design, corporate identity and advertising.

I was also involved in new business, strategy, naming and storytelling.

My love for storytelling and brand strategy inspired me to write three books and to start my own consultancy, delivering such services as brand strategy, storytelling, naming, content strategy and also designing and leading different workshops on storytelling for small companies and individuals.

As well as my own consultancy, I collaborate with Neom Agency, for whom I develop new business and strategy.


Some clients I worked with

Barilla USA
Barilla USA was one of my biggest client at FutureBrand, and was a very formative experience which actually made me fall in love with brand strategy and brand storytelling. I was part of a team that managed numerous Barilla USA projects: sauces, whole grain pasta, grated cheese and the Piccolini range.

Mulino Bianco Italy
Mulino Bianco is one of the most popular bakery brands amongst Italian families. I was lucky to work on several Mulino Bianco projects at Robilant Associati such as the core range rebranding, the naming of the cake range, a retail concept and storytelling for Russian market.
Clients about me
Vadim Ulasevish
Westline CEO
In the B2B segment, the rebranding mostly concerned the communication interaction with customers. A huge part of the project was aimed at improving the services, their simplification and accessibility, which included working with texts, from writing funnels to information about the company and services. We were able to evaluate the first result almost immediately after the introduction of new texts on our website, when the conversion to the query increased by 15 p.p. It is too early to talk about long-term results, but we can already see that they will be impressive.
Samuele and Elisabetta
La Fontaccia owners
We immediately noticed more interest and requests. The thing that struck us most was a large group booking just a day after your story was published. After that, in recent months, in addition to some requests and reservations, we have noticed many new followers on Facebook and above all on Instagram. We have noticed a change of clientele that is more suitable for us, very attentive to details, open to discovering Italian and Tuscan culture, curious about the food and the history.
So we are very pleased with the work you have done for us; both for the way in which you recounted our story together with beautiful images, and for the improved results we have obtained. Thanks!